Tuesday, August 4, 2009

Top 5 Reasons to Sell Your Gold With Us

1. Each customer receives a private consultation.

2. There is no waiting for the payout, you will receive cash on the spot.

3. We have experienced jewelers and a certified gemologist to expertly handle your personal gold or diamond evaluation.

4. We have over 35 years of combined experience in jewelry buying which means you will get a fair market value.

5. We are one of the largest jewelry retailers in the area.

Thursday, July 16, 2009

Master diamond cutter

We now have a master diamond cutter on-site. Come visit our store in Wall Township, NJ and watch him LIVE!

Tuesday, July 7, 2009

Why shop at Bentley Diamond?

Why should you have to travel outside of your community to get quality diamonds, fine jewelry, and the courteous attention you deserve? This is the question that prompted Kaz Bagheri to form Bentley Diamond Importers in 1989.

Since then Bentley Diamond Importers and Fine Jewelry has established itself as the premiere diamond headquarters in the tri-state area, and has earned a reputation for the highest standards and the lowest prices in the industry.

As direct importers, Bentley Diamond knows the history of each carefully selected diamond. We insist that each customer be educated before ever looking at a stone, so that you and your Bentley expert can jointly choose the best diamond for you.

At Bentley Diamond Importers you will receive more selection, attention, and knowledge than anywhere else in New Jersey!

Friday, July 3, 2009

New Customer Testimonial!

"I am so thrilled that I waited to see what Bentley had to offer for the remounting of my engagement ring. I shopped around in my home town of San Diego and found a few settings that I liked but not loved. My sister suggested that I should definitely check out Bentley because all of her Jersey girlfriends raved about it. As soon as my sister and I walked in they made us feel extremely comfortable. Robert helped us find a setting that I LOVED! I think he was just as excited as I was, which made the whole experience that much better. The jewelers were also FABULOUS. They put my diamond in a setting that every other jewelry store said would not be possible. They also helped me find a colorful stone to replace my diamond in my old setting and that too came out amazing and was a total bonus for me! The whole crew there was terrific, made us completely feel at home, and we truly had a real FUN shopping experience. It is obvious that they love what they do and they are passionate about making their customers happy. We would without a doubt go back to Bentley's for all of our jewelry shopping needs and we would highly recommend them to our friends and family!!!! On top of all of this, we got a great price! You can't beat that!!!!THANK YOU!!!"

Thanks again for all of your help and I LOOOOVVVVEEEEEEE my rings!!!!! YOU GUYS ROCK!

K. Harger
An extremely satisfied Bentley Diamond shopper!!!!

Friday, June 26, 2009

How to Choose the Perfect Diamond

Every diamond is unique. Each reflects the story of its arduous journey from deep inside the earth to a cherished object of adornment. Yet all diamonds share certain features that allow us to compare and evaluate them. These features are called the 4Cs.

Cut: The cut of a diamond is not its shape, but the precision and polishing that went into taking it from the rough to a finished gem. How well a diamond is cut will determine how brilliant it is. If the angles of a diamond are cut correctly you’ll see more sparkle in the diamond as it “breathes fire in your eyes.” Ideally, you want your diamond to be cut exactly proportional by a master cutter.

When evaluating the cut, you should observe the stone from the top and the sides. The table should be centered and symmetrical while the proportion of the gem should not be too shallow or deep.

Color: This refers to the natural color of the diamond. Most diamonds contain naturally occurring tints of brown and yellow color but can still appear colorless. A colorless diamond is the rarest of diamonds and reflects the most light. Color grades are determined by comparing each diamond to a master scale. Each letter grade represents a range of color and is a measure of how noticeable the color is.

The GIA Color Scale extends from D (colorless) to Z (light yellow or
Brown). Color D, E, and F are considered to be in the exceptional color category.

Clarity: Given that diamonds form under tremendous heat and pressure, internal and external characteristics are common. These characteristics help gemologists separate natural diamonds from synthetics and identify individual stones. There are two types of clarity characteristics: inclusions and blemishes. Inclusions are enclosed within a diamond while blemishes are confined to its surface. Almost all diamonds contain very tiny natural markings, or inclusions, but most are not visible to the naked eye.

The GIA Clarity Scale includes eleven clarity grades ranging from Flawless to I3. The beauty of a diamond is generally not affected when it falls in the FL to SI range.

Carat Weight: Diamonds are weighed on a scale, measured in carats. One carat equals 1/5 of a gram in weight. For diamonds under a carat, each carat is divided into 100 points – similar to pennies in a dollar. 0.75ct. = 75 points, ½ ct. = 50 points.